September 24, 2013

Prada's Magical World

World renowned architects OMA and their collaboration with Miuccia for the SS14 collection shown in the Prada space in Milan, is all about pop. Titled "In the Heart of the Multitude", it featured the work of four muralists and two illustrators selected by Miuccia and New York design firm 2x4. Their work covered the walls of the show space, turning it into a trippy, psychedelic and pop induced world. The photos below speak for themselves and the garments against this backdrop definitely do not defer from its surroundings , they are simply spectacular.

Source {dazeddigital}

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