October 17, 2013

Free People {Big Sales via Commerce}

Free People, the chain that is part of the Urban Outfitters family of brands is making its way onto smartphones to maximize sales. As more and more consumers including myself shop online as apposed to the old fashioned way of brick and mortar stores. Their catalog and websites net sales for the first 6 months of 2013 topped $180 million versus $135,460 in 2012. That's mind boggling!

Free People uses social media to draw attention to their products including instagram, which I think everyone is obsessed with lately, and lets not forget about Pinterest{so addictive}, just this month they have launched a special collection of limited edition holiday dresses on Pinterest where users are able to pre-order with a special link. 
Some of the dresses on pre-order below.

Source {nytimes, forbes}

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