December 6, 2013

Candice Swanepoel for Woolworths South Africa {Campaign}

Candice Swanepoel took her back to her roots a couple of months ago to work on a very special campaign for South African retailer Woolworths.
The  campaign shows Candice modelling the RE: Festival Collection. The denim items illustrate a return to authentic indigo/blue denim and a washed ‘worn & torn’ aesthetic with denim-on-denim outfitting a key look.

‘We selected Candice Swanepoel to represent the brand because she’s a South African model who has attained worldwide success, being most well-known for being a Victoria’s Secret Angel.  Her look, attitude, and achievements were well aligned with those of the RE: brand,’ said a spokesperson for Woolworths. ‘Far from being “just a pretty face”, she encapsulates the spirit of modern rebellion and the vibrant optimism of our time.’

Source {ellesa}

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